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11 articles

Who Needs a Handler? Indie Creators Are Running Their Own Show Now

Who Needs a Handler? Indie Creators Are Running Their Own Show Now

Independent artists are ditching the traditional gatekeepers and building their own business infrastructure from the ground up. From contract templates to collective bargaining, creators are proving you don't need a middleman to land the gig, negotiate the deal, or get paid fairly.

Streams Don't Pay Rent: Why Indie Musicians Are Walking Away From the Playlist Hustle

Streams Don't Pay Rent: Why Indie Musicians Are Walking Away From the Playlist Hustle

For years, landing on a Spotify editorial playlist felt like the indie music dream — exposure, streams, maybe even a little money. But a growing number of independent artists are waking up to an uncomfortable truth: the math doesn't work, and the algorithm was never actually on their side. Here's what they're building instead.

No Label, No Problem: The Bedroom Producers Rewriting the Music Industry's Rulebook

No Label, No Problem: The Bedroom Producers Rewriting the Music Industry's Rulebook

A new generation of artists is building careers from their apartments, spare bedrooms, and converted closets—no A&R rep required. With the right gear and a Wi-Fi connection, independent producers are racking up millions of streams and keeping most of the money. Here's how they're doing it, and what it means for the suits at the top.